About

Veronica’s passion and background have rendered her a true event artist in every sense of the word. She genuinely enjoys every piece of the puzzle from strategy to design to execution, cheerfully tackling everything from large-scale conferences, hybrid meetings, and virtual meetings to special events in which she crafts unforgettable experiences for her clients.

She holds a Bachelor’s degree in Business Marketing and Entrepreneurship and has nearly 20 years of experience in event marketing. Over the course of her busy career, Veronica has designed and executed every type of major event. She has experience producing events within global event agencies as well as internal corporate event lead positions, and holds the following event professional certifications: Certified Meeting Planner (CMP), Certified Special Events Professional (CSEP), and Cvent Event Management Certified.

Veronica has managed more than her share of both small, intimate gatherings and large-scale corporate meetings and events– some with as many as 24,000 attendees. She has had the opportunity to work with numerous Fortune 100 and Fortune 500 companies executing meetings and events throughout the United States as well as internationally in the United Kingdom, Italy, Peru, and Canada. She has supported Hilton, Ansys, Home Depot, TVA, Sephora, BlueCross BlueShield of Tennessee, VISA, McKee Foods, and VW, to name a few, and her impressive industry experience includes retail, government, hospitality, energy, financial services, food services, healthcare, IT, blockchain, and transportation. She also has leadership experience, handling recruiting, professional development, and management of event teams as large as 25.

Veronica often says that “events are not for the faint of heart.” That’s why in order to flourish in this space, an authentic love for meetings and events is non-negotiable. According to one technical director, “when the curve ball is thrown and the hours get long, Veronica just gets better at her job.” Why, you may ask? Because she was made to do this.

Education

• Bachelor’s Degree,
  Business Marketing and Entrepreneurship,
  University of Tennessee at Chattanooga

Professional certifications

• Certified Meeting Planner
• Certified Special Events Professional
• Cvent Event Management Certified