Whether you are introducing a new product or service or showcasing your company’s unique offerings at a tradeshow, it’s imperative that your approach and design is unique, bold, eye-catching, and above all, on brand.
Research shows that marketing events are surpassing the growth of traditional marketing efforts such as email marketing and advertising. So, what efforts are you making to engage with customers in new and creative ways?
Event marketing is not just about being in the right expo or having the best placement in the tradeshow. It’s about creating an engaging and memorable experience while evoking a reaction from your audience. As I have spent the last six years curating event marketing experiences for various clients, this is a space in which I can be particularly useful. My approach begins with a deep dive into your brand identity during which I uncover the unique elements that define it. This brand understanding, along with audience analytics and your specific event goals, helps me create strategy-driven experiences for clients that keep audiences engaged with your brand long after the event concludes.
Veronica has a deep skill set in all areas of conference and event management. Her experience spans strategic, tactical and execution responsibilities, she is comfortable and very capable in all. Veronica brings her vision to life and executes extremely effectively in delivering that vision. Veronica built strong relationships with support teams and actively and very professionally managed to her high expectations.
- George Abernathy, CRO, Freightwaves